Tealium.
Tealium is a martech solution geared towards improving the customer experience by real-time data collecting, activating, storing, and integrating solutions. Simply put, their Customer Data Hub allows any kind of data passed by various channels to be enriched and plugged anywhere. One of Tealium’s pain points have revolved around the strong dependency of documentation for both developers and analysts, along with a scattered collection of tools that needed to communicate with eachother across the product line. By simplifying the workflow, and layering a narrative through design and navigation, and improving tool discovery, we were able to not only retain customers but open opportunities for new innovative products. As a Lead Product Designer, I’ve helped launch 4 successful projects from the ground up: IQ Tag Managment, AudienceStream, EventStream, and DataAccess.
File Import
Research, Strategy, Design, Validation
This project allowed me to introduce focus groups and extensive user testing in a tech-led engineering-driven organization.
Multi-Factor Authentication
Strategy, Design
A fast, usable solution within an extremely tight deadline.
User Management v2
Strategy, Design
Project for extending user management across product lines.
IQ WebCompanion
Strategy, Design, Development
I created an easy and scalable solution to give an out-of-app experience for auditing and setting up advanced tracking
Data Supply Chain
Research, Design, Development
Data Supply Chain is a visual tool that helps users comprehend the relationship of their configurations throughout the UI — and opens opportunities for in-product notifications.