Principal Product Designer · Product leader

I turn complex platforms into products people love.

I’m a product leader and systems thinker working across business, design, and engineering to create clarity, build conviction, and ship production-ready work.

View selected work View résumé ↗

Los Angeles, CA · ServiceNow Futures Team

~$15BARR scope

8business units

40+scrum teams

CDO · CPO · GMexecutive sponsorship

Selected work

Turning complex platform systems into experiences customers love.

I spend my time obsessing over customer problems, collaborating across internal teams, earning executive sponsorship, and turning that alignment into meaningful solutions.

01Flagship

AI-Native Platform Transformation

Originated a platform vision that became ServiceNow’s top strategic initiative—transforming the core platform into an AI-native offering across eight business units and 40+ scrum teams.

02Platform strategy

Platform Interoperability

Reframed a fragmented, multi-system workflow into a connected platform experience—creating a 10× workflow improvement.

030→1 product suite

Developer Platform Experience for Mobile

Designed and shipped a suite of no-code developer tools whose patterns influenced builder experiences across the platform.

04Coming soon

MCP Strategy for AI Systems

Defining the workflow experience through external systems via Model Context Protocol.

How I work with AI

AI is both my process and what I ship.

I have extensive experience leveraging AI tools to work across the entire stack—from accelerating research and analysis, to exploring AI-native interactions, building prototypes, creating workshop tooling, and shipping production-ready work.

A collection of AI, design, and development tools used across Rayan’s workflow — My AI stack

Research & analysis

Synthesize customer signals, product data, technical constraints, and market patterns faster.

Interaction prototypes

Explore AI-native behaviors early and give teams something tangible to react to.

Prototype → product

Move from concepts to production-ready experiences—and, when useful, ship working code.

Career story

Got into designing software since the days AOL promised a lifetime of hours.

Started an agency, found community through open-source tech, joined my first startup, built a regional entrepreneurship community, and ultimately landed at ServiceNow—where I now lead the AI-native platform experience.

View full résumé ↗

Agency
Smartwave Media
Started by building digital experiences directly for clients.
Community
Open-source tech
Contributed to Google+ and other technologies, learning in public with the developer community.
Startup
Tealium
Joined my first startup and helped turn a technical platform into a product people could use.
Leadership
Entrepreneurship community
Held San Diego’s largest entrepreneurship conference, led a cohort of 25 founders, and mentored tech professionals.
Now
ServiceNow
Became a product strategist and principal designer leading the AI-native platform experience.

A little more human

I like bringing ambitious people together.

I’m all about supporting communities of entrepreneurial movers and shapers. I enjoy hosting events that bring people together, mentoring people in tech, and staying hands-on with the latest AI tooling. Away from work, there’s usually a hike or outdoor trail to plan, a new culture to experience, or something cooking for memorable time with family.

What’s next

Let’s talk.

I’m exploring principal-level roles with teams building ambitious, category-defining products.

Email me ↗ LinkedIn ↗

Rayan Bouajram Principal Product Designer Los Angeles, CA